I'm a door to door residential rep. My wife asked me to pick up a few things at the store on my way home. In line at the check out, the gentlemen behind me notices WOW! on my back, and tells me how he loves his WOW! Then the Gentlemen behind him tells us why he loves WOW! The cashier asked me, whats WOW!? The two gentlemen eagerly shared the WOW! experience with her. She asked me to sign her up! I did. A thought occurred to me, I had become so accustom to positive comments from people when they see I am WOW!, positive became the every day norm! I worked for a competitor for over a decade, and not once did anybody ever tell me anything positive about that competitor!