About Programming

the cost of TV service

When you pay your monthly bill with WOW!, you’re essentially paying for two kinds of services. The first one represents the cost of maintaining and improving WOW!’s physical network. That includes everything from installing and maintaining technical facilities, paying employees to answer your call and come to your home to resolve problems, to normal operating expenses common to every business, like paying the electric bill. WOW! works hard to keep these costs under control, and we operate more efficiently than many TV providers.

The second “service” you pay for is to cover the fees the media companies charge for their channels. Today, well over half every dollar of your monthly bill for cable television goes to the programmers whose channels we carry. And this continues to increase. We recognize that it takes money to produce quality programming, and reasonable increases are a fact of life. But recently, more and more media companies have been demanding huge increases for their programming, even though viewership and ratings are often on the decline. To get these excessive price hikes, some media companies are willing to remove their networks from your channel lineup until WOW! gives in to their greedy demands. Rest assured that WOW! does everything possible to prevent that from happening so that we can deliver the best TV experience at the best possible value.