ABOUT PROGRAMMING

Choice, Control and Value

A Simple Goal
WOW! provides cable television service with one simple goal: to offer every customer the very best TV experience possible. That means delivering all the shows you enjoy at a value that makes sense to your family. Big programming networks that supply those shows to WOW! often have other priorities.

What's the Problem?
Today, just six multi-billion-dollar corporations own or control about 90% of existing TV networks and their programs. These big media conglomerates often wield their tremendous power to entitle themselves at your family’s expense. Many of these network owners also happen to be cable operators and they’re among WOW!’s biggest competitors.

At times, their interests may not be in line with yours. They may demand fee increases that are double, triple, or even more for the same programs and experience. Other cable and satellite companies are faced with the same challenges. And when WOW! or other video providers try to defend you, networks often threaten to stop providing their content. In many cases across the country, they have walked away – permanently, or until their demands were met.

On Your Side
As an independent cable company, WOW! has no conflicting interests or ownership connections with any programmers. We focus exclusively on what’s best for our customers. That’s why we do everything possible to convince network owners to keep their prices reasonable.

WOW! is not a monopoly. We know you have a number of other cable providers to choose from and we appreciate your choosing us.